Design Your Logo

You should have a recognizable icon to which others can know who you are as a business. For example, when you see a swoosh icon, you know that it’s for Nike. When you see the golden arches, you know that it’s McDonald’s. When you see the apple with a bite out of it, you know that it’s Apple.

Set Up Your Website/Social Media

Depending on your business you should have a place to showcase your business and what it can do. 65 percent of people are visual learners, according to the Social Science Research Network.

That being said, most people want to see what you can do. If you don’t have a product or service that you can show people, for example a coach or fitness/health trainer, focus on you as a person and let them get to know who you are and post results from your clients. Your clients become the visuals you show your audience. Things like testimonials, transformations, statistics, etc are important to have because you’re showing your ideal client the transformation that they will receive by working with you.

Put Together Your Brand Guidelines

This is one of the most important items to have as a business owner. All of your branding specifications are in this document and it gives all of the information needed when outsourcing to third party businesses for various tasks like website design or designing marketing materials.