Guillermo Rivera started out as a personal trainer due to an injury he had gotten in a car accident. Fitness is very important to Guillermo and his passion. He is on a mission to help others achieve their goals in the gym, regain their confidence, push past their limits and gain knowledge and habits to live a healthier life.

Guillermo was my personal trainer and was in need of a branding designer. We got to work right away, coming up with what he wanted for his brand. Now, typically the owner of the business doesn't pick the color, but this was an exception. Guillermo is slightly obsessed with the color orange and it’s found in all aspects of his life – his car, his workout clothes, etc. He wanted it to be a part of his brand because essentially, from a brand perspective, orange is already part of his personal brand. He also wanted texture in his brand to give it an edge. He loved the look of carbon fiber, so we incorporated a carbon fiber texture in his brand that would be used in different areas of his marketing. The font that I chose had an athletic vibe, but it also had an intensity about it that paired well with Guillermo and where he wanted his brand to go. PRSVR is a brand that is going places and I am excited to see just how far.