Rob Goldstein has over 30 years of experience in financial crisis management. He has helped many clients with different needs. Anything from elder fraud, student loans, negotiating debt, loan modifications, identity theft, scams, bureaucratic red tape, solving estate/ trust issues and more. Rob has a wealth of knowledge when it comes to debt and credit and he has written two books to share that knowledge. He also hosts workshops teaching people how to understand the credit system and improve their FICO scores.

Rob came to me to have a flier designed to help him tell his clients about the services that he offers. When I asked for his logo and his other brand assets, he said that he didn’t have any of those things. He came to the right place. We started with the necessities: a logo design and brand elements. The color green is widely used in eco-friendly, environmental industries. However, green can also be represented in the finance industry. I chose to go with an all green logo and have the typography be the perfect balance of modern and light. Since Rob’s name is also the name of the business, I chose to use his initials and do a monogram-style for the icon of his logo. His brand color palette has different shades of green and black with hints of a golden color. Some of his marketing materials were already established so I had to ensure that his brand would be consistent with the previously designed materials. Rob now has a seamless brand that he can showcase to potential clients and a logo available at any time.