So, what is branding & why is it so important in your business? Even though the idea of branding can feel overwhelming, it is essential for setting your business up for success. I’m going to help you get familiar with branding and why it is so important to have a solid brand that represents your business in the best way possible to help set yourself up for success. Branding is like a looking glass into who and what your business is. It gives potential clients and clients their first impression of not only your business, but also who you are as an individual. 

While your business branding is the first impression, clients and PO’s will then look further to get to know your brand itself. Which is what you and your business stand for. Your mission, your vision, and your core values. Things that keep those clients coming back time and time again. I’m going to be dropping a lot of information in this episode so make sure you listen in, and leave me a review with what you found to be most helpful! 

What I share with you in this episode:

• What is branding?
• Why is it so important?
• Branding vs. Your Brand
• The foundation that needs to be laid for your business before anything else
• Foundational Pieces
• Mission statements with a little personality
• Importance of your mission statement and marketing to the right person
• Ideal clients
• Building trust with your ideal clients & clients
• Determinings core values
• Tone
• Brand with your ideal client in mind
• Overall importance of steps