Welcome to this week's episode all about branding myths. I have been doing this for 10 years, and I have heard some crazy stories about what a brand is and how you are supposed to brand your business. Over the next month I am going to be debunking these insane myths that are tied around branding. If you haven’t heard of some of these, that’s okay. You will be able to  hear the clarity side first and be on the right track when you start branding your business. 

While your logo is the thing that comes to mind when people think of your business there is way more to branding than just a logo. There are many elements to branding your business and you should develop it in stages. People tend to think after they’ve had their logo made they have done all they need to when branding their business, and that is just so far from the truth. I’m going to be debunking this thought here in this episode so make sure you listen in, and leave me a review on your thoughts about this myth!

What I share with you in this episode:

• Being a mythbuster
• Your logo is your brand, or is it?
• Your logo is actually a part within your brand
• Your logo is the first thing people see
• Branding is like an onion, it contains many layers
• Why people think the Logo is their brand and tend to stop at that point in the branding process
• Develop your brand in stages 
• Branding can be costly 
• Brand board
• Branding is made up of many elements
• Want more information to get started? Check out my Brand Starting Kit