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THE BRAND STANDARD

Branding Is Too Expensive

Episode 6

June 16, 2021
Ep. 6 - Branding Is Too Expensive
The Brand Standard
11:19
 
Description

Hello everyone and welcome back to mythbuster month. I’m debunking the myth that branding is too expensive. First off, yes, branding can be expensive but it should be viewed as an investment not just an expense.

There are a lot of factors to consider when we are talking about the amount of money that goes into branding. In this episode I share tips on how to find a brand designer that is great for you and your business, why and how to look at branding as an investment in your business vs. an extra added expense, and tips on how to break up the cost to make it a bit more affordable if needed.

Make sure you listen in, and leave me a review with what you found to be most helpful!

 

What I share with you in this episode:
  • Branding is “too” expensive
  • Branding is an investment
  • The factors that go into branding
  • Starting budget and what you should be included
  • Include every item you want designed, even if it is down the road
  • The designer you choose
  • Find a designer that you connect with
  • Ask friends and family about connections with designers
  • Start looking on social media
  • Use keywords to help you find a branding designer 
  • Narrow down your options
  • Asking questions to your top five- seven designers to get the perfect fit
  • Payment plans
  • Amount of branding being done at one time
  • Brand stages
  • To share the branding process with your audience or unveil it all at once?
  • Should you base your branding off your audience?
  • Want more information to get started? Check out my Brand Starting Kit

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