This episode will be wrapping up June's topic of mythbusting. This is my favorite myth to debunk and it hurts me that it is even out there. The myth goes, once you develop your brand you don't have to update it. In the last episode I talked about your brand having a return on your investment and to do everything you can to keep that return coming in you need to check in on your brand from time to time.

I want you all to stay on brand and continue to get a return on your investment. In order to do that you need to make sure that any changes happening inside your business are in alignment with your branding. The worst thing that can happen is a change in your business and your branding staying the same causing no new clients to come to work with you. In this episode, I’m going to be dropping a lot of information about changes that result in you needing to look at your branding so make sure you listen in, and leave me a review with what you found to be most helpful!

What I share with you in this episode:

• “Your brand is just a logo” myth
• “More detail is good” myth
• “Branding is too expensive” myth
• Once you develop your brand you don’t have to update it
• How to continue seeing a ROI on your branding.
• Checking in with your branding to make sure any changes in your business are coming across correctly in your branding
• If you change your audience but not your branding you won't be attracting the right, if any clients.
• Don’t wait too long to check in with your branding & why
• Do regular check-ins to prevent overwhelm
• Questions to ask yourself every six months to stay on top of branding
• Make sure that your message still aligns with the goals of your business and where you see your business going
• If you are prepared for anything to happen, than you are already ahead of the game
• Copywriting or text written in your brand can either make or break your clientele
• Copywriter resources can be found below!
• You want to ensure that everything is copacetic with the path you have your brand set on
• You don’t want anything to fall between the cracks, which could make you look unaligned with your ideal clients
• Want more information to get started? Check out my Brand Starter Kit