Should your business color palette be some of your favorite colors, or based on your client?  Unless the color palette you are using  will attract your ideal client, you shouldn't use it. Color psychology is a real science, and should be paid attention to in branding your business. All colors have certain representations and each of them affect how we act and feel subconsciously.

When designing your logo and your brand you need  to put in the time and effort to research your ideal client. If you want your ideal client to buy your products or services you need to know how to attract them to your business, and one thing that will attract your ideal clients is by having the color palette that they are drawn towards. If you are struggling with your branding grab my Branding Starter Kit.

What I share with you in this episode:

• Your color palette is not about you
• Your brand color palette should be based off what your ideal client is attracted to
• Color psychology
• Colors have different representations & affect how we act and feel
• Examples of colors and the psychology behind it
• Red
• The colors you choose will be determined by the research you do on your ideal client
• Different scenario to give you examples
• How to decipher your research and make a decision based on ideal clients likes
• As long as you choose your color palette based on your research you will attract the right clients for you
• Creating a theme for your branding 
• You want your ideal client to buy from you
• What the color represents in society
• “Want more information to get started? Check out my Brand Starter Kit