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THE BRAND STANDARD

Be Consistent Across All Platforms

Episode 13

August 3, 2021
Ep. 13 - Be Consistent Across All Platforms
The Brand Standard
6:57
 
Description

This month I will be covering best practices to keep in mind for your brand. This episode, I will be talking about being consistent across all platforms. Your color palette should be the same throughout your marketing materials, your website, and your social media, graphics and social media feeds. Your fonts as well as your tone shouldn’t be changing either.

When using a branding designer they will have all the hex codes and they should be providing those to you to use for other graphics later. Don’t change your colors or your fonts without a rebranding. This will only lead to confusion with your ideal clients.

What I share with you in this episode:
  • New topic of the month!

  • Best practices to keep in mind for your brand

  • Importance of using the same color palette throughout your social media

  • Consistency means keeping your typography or font the same within marketing materials and your social media graphics

  • Become recognizable by keeping to your brand

  • How to cover all your font basis

  • Being consistent also means keeping your message the same as well as your tone of voice

  • Your messaging and tone of voice all attract your ideal client to you

  • Want more information to get started? Check out my Brand Starter Kit

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