How often should you be checking in with your brand? You should be doing a quick check-in every six months to make sure your brand is still inline with your ideal clients wants and needs. Also, if you are looking to pivot your business this is a time you absolutely want to be doing a check in with your brand.

Remember your logo and brand is more about your ideal client preferences than it is about yours. If you are not attracting the clients you want to attract you might need to rebrand or even consider hiring a copywriter who can help you with the tone of your messaging to target your ideal client more effectively!

If you are struggling with your branding, be sure to grab my Brand Starter Kit.

What I share with you in this episode:

• Best practices to keep in mind for your brand

• Checking in with your brand

• Don’t wait too long or it can become overwhelming

• Check in at least every 6 months

• A quick look over

• Branding your business in the beginning is hard work

• Pivoting your business, will you need to rebrand?

• Your logo is more about your ideal client than it is about you

• It is all about your ideal client

• Copywriters are your friends

• One of the most important things to outsource to benefit your business

• Color palettes and fonts are great for the visual aspect

• Messaging and tone are what turn followers into clients

• Speak to your ideal clients

• The importance of doing these check-ins

• How to keep yourself accountable to doing them

• “Want more information to get started? Check out my Brand Starter Kit